People seem to prefer soundbites and slogans, so maybe the LP should go down that road. I never thought that Starmerwould be PM - I think that his role was to make the LP electable after Corbyn, who was also bad at dealing with the media, but in a different way. Whichever way you vote, it has to be acknowledged that any Labour leader has to be significantly cleverer, more charismatic and absolutely above reproach than their counterpart, as the media are so much more favourable towards Tories.
Nevertheless, until 'Beergate' there has been no suggestion of Keir stepping out of line - no corruption or untrustworthy behaviour. To me, a beer and a curry with colleagues when working is as nothing compared to all the cronyism and channeling of public money to personal projects and contracts for friends, or the 'bring a bottle' parties involving wives and decorators, or ones where a child's swing is damaged by revellers. The fact that the beer and curry was filmed through a window by the son of a high profile Tory supporter speaks volumes, too. Still, it's not a great look after Starmer made so much of Johnson's blatant disregard for the rules he instigated, and there is, I think, an element of schadenfreude for many, akin to seeing a prefect caught doing something he'd punished others for doing.
I don't necessarily think that Keir should 'level down' and try to be more populist. He either needs to capitalise on the differences more successfully, or make way for a more charismatic leader before the next election. There is also the gender politics question, which IMO pretty much all of the shadow cabinet has mishandled dreadfully. We need a new leader, I think - one who's good in front of a camera and who has a clean sheet where national policies are concerned. Are you reading, Andy Burnham?