This extract from a piece by James Kirkup in The Critic magazine says a lot about Johnson:
THE FINAL YEARS OF MY TIME IN NEWSPAPERSwere spent on the comment desk of the Daily Telegraph, where the worst days were the ones where both Boris and Charles Moore were filing columns. That meant negotiating with both about the topics they’d write about, usually with the requirement that they cover different issues, since readers crave variety and editors abhor duplication.
Unlike some, I generally found Boris a fairly reliable columnist, usually making contact mid-morning for a chat about ideas, before filing in decent time. In those mid-morning chats, often before volunteering his ideas for the column, he’d be keen to know: “What’s Charles writing about?”
Answering this question candidly was a bad idea. The Baron Moore of Etchingham in the County of East Sussex is a punctilious columnist who calls early in the morning to propose his thesis for the day, which is, quite naturally, often about the biggest story of the moment. And as an ex-editor, his suggested topic would, in most circumstances, be accepted nem con.
Except if someone on the comment desk was daft enough to blab to Boris about that topic. In which case, the Johnsonian nostrils would fill with the musky scent of prey: “Ah. Um. I see. You know, that’s exactly what I was going to write about. Do you, ah, think you could ask Charles to do something else?”
Did Boris change — or simply invent — his plans for what to write about purely to snaffle a topic from his colleague and ex-editor? I can offer no answer, though I will say I never took this sort of behaviour as indicating any animus towards Moore, whom Boris did after all make a peer.
Instead, I think that Borisonian demand for first pickings from the news agenda says something about him, as a journalist, politician and, in due course, a former politician. He wants and needs to have his say, and he fully expects that he will be heard, and heard first.
HE ALSO KNOWS EXTREMELY WELL how to play the game and work the machinery of the media. People need and want things to talk about, and he is very good at providing them. Johnson is sometimes lazily described as “gaffe-prone”, but most of his “gaffes” are perfectly deliberate, words carefully gauged to catch attention and put him where he wants to be, at the top of the agenda.
^Why should anything change when the inevitable day comes and he’s turfed out of Number 10? Even members of his team at Number 10 privately despair that he often approaches the business of government with the sensibilities of a journalist looking for headlines: some complain that meetings are not so much “how are we are going to change the country today?” as “what’s the line on that story, then?”
Aside from the obvious sense of entitlement, that he must always be first, that paragraph HE KNOWS EXTREMELY WELL ... is spot on. Johnson needs to be talked about even if negatively. It's all a public show. It's all about headlines - all about the publicity.
Recall his recent trip to India, puffing his mate and massive Tory donor Bamford's JCBs while they were simultaneously being used to illegally demolish Muslim settlements. Which do people think was more important to him:
1.That Johnson was getting publicity?
2.That Bamford's company was getting publicity?
3.That Muslim homes and businesses were being illegally destroyed?
Answer 1 & 2. I doubt 3 even occurred to him.