Even the talk that it's good because it will split the Tories vote. Sorry but I think that's shortsighted. What happens in this election is irrelevant. I dont pretend to know what will happen, he may build a base with just reform, he may join/split the Tories, reform may implode as small parties often do, but if you keep ignoring and/or demonising this section of the population it wont end well.
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