The ad is four years old now and was made originally to run in cinemas before the 2019 Downtown Abbey film. At the time, Cunard marketing director David Milo Jones said: We know that many of our target audience of discerning travellers are passionate Downton Abbey fans, so a return to the big screen was too good an opportunity for us to miss.
travelweekly.co.uk/articles/342731/cunard-makes-cinema-ad-debut-with-downtown-abbey-film
In January 2023, The Spectator’s Gus Carter was moved to write a rather (pun intended) acid piece about the sixties Zen Buddhist pop philosopher:
www.spectator.co.uk/article/the-paradox-of-alan-watts/
Setting Timothy Leary and Allen Ginsberg among the passengers would be interesting.
The real Dream of Life text:
If you awaken from this illusion and you understand that black implies white, self implies other, life implies death (or shall I say death implies life?), you can feel yourself – not as a stranger in the world, not as something here on probation, not as something that has arrived here by fluke - but you can begin to feel your own existence as absolutely fundamental.
I am not trying to sell you on this idea in the sense of converting you to it, I want you to play with it. I want you to think of its possibilities, I am not trying to prove it. I am just putting it forward as a possibility of life to think about.
So then, let’s suppose that you were able every night to dream any dream you wanted to dream, and that you could, for example, have the power within one night to dream 75 years of time, or any length of time you wanted to have. And you would, naturally, as you began on this adventure of dreams, you would fulfill all your wishes. You would have every kind of pleasure you could conceive.
And after several nights of 75 years of total pleasure each you would say “Well that was pretty great. But now let’s have a surprise, let’s have a dream which isn’t under control, where something is gonna happen to me that I don’t know what it's gonna be.And you would dig that and would come out of that and you would say “Wow that was a close shave, wasn’t it?”. Then you would get more and more adventurous and you would make further- and further-out gambles what you would dream.
And finally, you would dream where you are now. You would dream the dream of living the life that you are actually living today. That would be within the infinite multiplicity of choices you would have. Of playing that you weren't God, because the whole nature of the godhead, according to this idea, is to play that he is not. So in this idea then, everybody is fundamentally the ultimate reality, not God in a politically kingly sense, but god in the sense of being the self, the deep-down basic whatever there is. And you are all that, only you are pretending you are not.
It seems to be me that a cruise would be the exact opposite of what Watts is suggesting here:
let’s have a surprise, let’s have a dream which isn’t under control, where something is gonna happen to me that I don’t know what it's gonna be … Then you would get more and more adventurous and you would make further- and further-out gambles what you would dream.
Cruises strike me as the most predictable, least adventurous and most controlled kind of holiday one could take where one knows exactly what is going to happen . I know that some people enjoy them but they aren't the kind of free-spirited adventure that Watts was alluding to.
