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Celebrity Endorsements

(111 Posts)
JeanneLeFol Sun 14-Nov-21 08:32:27

Is anyone out there actually influenced to buy anything due to celebrity endorsements?
Personally it has the opposite effect on me. I can’t stand a well known actress who is the face of Lancôme so I would never ever buy the perfume.
Flicking through the Style supplement of The Sunday Times ( or the Pseudsday Times as my late sister used to call it ) the reader is confronted by one sulking celebrity after another, toting an ugly handbag or dressed in a coat more suitable for Widow Twanky and the public are expected to be impressed.
How about you ? Do you buy fashion and accessories because your favourite actor/ celebrity endorses it ?

Missiseff Mon 15-Nov-21 12:31:42

Pees me off big time that they get sent expensive freebies

Lesley60 Mon 15-Nov-21 12:42:14

It has the opposite effect on me, I would never buy a celebratory endorsed perfume etc, and I also wonder how greedy must the likes of Ant and Dec be to do adverts and as if we believe Eamon Holmes and his wife feel much better after using revitive on their feet, I could go on it just puts me off why don’t they get out of work young actors who actually need the money instead of these greedy so called celebs.

Sarnia Mon 15-Nov-21 12:42:48

Not enticed by any of them. Millionaires like Ant & Dec telling the riff raff how to manage their money. off!

HannahLoisLuke Mon 15-Nov-21 12:52:42

honeyrose

Calistemon, is the perfume ad you’re talking about the Natalie Portman endorsed one? She pouts and says “what would you do for love?” at the end of the ad. Beautifully photographed and choreographed, but oh so cringey! ?

Oh how I agree. In the ad she plays a very spoilt girl screaming and jumping off the end of the pier to get her own way. I think there’s a newer version out now, equally cringey.
She is a beautiful girl and this ad does her no favours.
I’d never buy the perfume, or any perfume actually. They all smell synthetic to me, even the really expensive ones.

Gillycats Mon 15-Nov-21 13:04:05

Natalie Portman claims to be cruelty free yet she endorses Dior perfume. Dior tests on animals so how does that work?! They earn enough money so why do they do it.

grandtanteJE65 Mon 15-Nov-21 13:05:27

I honestly don't care whether the person in the advert is someone I have heard of or a total stranger.

If the advert appeals to me, either because it is funny or pretty and I need the product advertised, I might well buy that particular product rather than a similar one, usually I just turn the page after glancing at an advert.

Mollygo Mon 15-Nov-21 13:22:44

Scones

I've got to the stage where I barely know who the celebrities are so they are wasted on me anyway. I'm not even influenced by adverts whether they feature a celebrity or not.

??? often, when DD asks if I’ve seen someone in a film or advertising a product I have to Google them to see what they look like.

Visgir1 Mon 15-Nov-21 13:28:16

Agree I think the advertising agencies aim it at the wrong demographic.
I particularly like the Lady who whizzes around Tesco, with her "magic Club card" don't think she's a Celebrity?

greenlady102 Mon 15-Nov-21 13:30:09

1 no
2 hell no
3 see 1 and 2

annodomini Mon 15-Nov-21 13:36:07

It took me some years to discover that the woman advertising Chanel no 5 was Nicole Kidman! Does Chanel no 5 really need advertising?

Cambia Mon 15-Nov-21 13:49:55

I have no idea who some of these celebrities are! Seems a shame to me that so many young people aspire to be celebrities or famous.

I have to admit if it says celebrity anywhere in the title I don’t watch it and would certainly not be influenced to buy anything they are being paid to advertise.

Same with influencers! Having said that, I ignore most advertising!!

knspol Mon 15-Nov-21 13:58:01

Ditto Scones, so many z-listers around nowadays who once maybe bared all in a rubbish TV programme.

Amalegra Mon 15-Nov-21 14:01:16

Celebrity endorsements annoy me intensely! Are they experts? Is their taste so impeccable? Who CARES what they think-just act, sing or whatever else they do! Don’t try to sell me anything! ( must add that the Natalie Portman perfume ad, I think it is, had one pleasant side effect for me: the music is ‘Cry Baby’ by the great Janis Joplin and it prompted me to start listening to her music again- fantastic!).

katy1950 Mon 15-Nov-21 14:13:28

It has the opposite effect on me I wouldn't buy anything endorsed by a celebrity

polly123 Mon 15-Nov-21 14:21:46

Absolutely not!! Quite the opposite. They are paid so much to endorse and will obviously do whatever they are told to say or do. I find it hard to believe that anyone would fall for so called celebrity endorsement. It is also very boring and predictable.

Witzend Mon 15-Nov-21 14:32:09

Scones

I've got to the stage where I barely know who the celebrities are so they are wasted on me anyway. I'm not even influenced by adverts whether they feature a celebrity or not.

Same here, Scones. Not long ago I picked up some Hello! type mag someone had left lying around, and honestly hadn’t a clue who 90% of them were. I did ask a dd who one bloke was - he could have been either a footballer or a pop star for all I knew.
‘Mum! Even you must have heard of him!’
Er, no.
Still blissfully ignorant of most of them.

Alegrias1 Mon 15-Nov-21 14:40:14

Gosh, I wonder why all these companies spend all this time, money and effort on advertising when there are so many clever people who just ignore it all?

I wonder if they know something we don't?

theconversation.com/how-advertisers-seduce-our-subconscious-60578

Germanshepherdsmum Mon 15-Nov-21 14:47:25

Well the old subliminal messages don’t seem to be getting through to anyone on this thread!

Alegrias1 Mon 15-Nov-21 14:48:43

No, of course not.

We're all immune. hmm

MeowWow Mon 15-Nov-21 15:02:34

Definitely not. If anything, it puts me off buying anything that is endorsed by a (very rich overrated) celebrity.

Rosina Mon 15-Nov-21 15:08:02

Most of the celebrity names bandied about now mean absolutely nothing to me - possibly because the majority gain transient fame from reality shows which I don't watch. I have aways disliked the trend for putting the designer's name onto clothing - it seems insane to pay a great deal and then give free advertising. I saw a celebrity name scrawled right across the window of a local store just a few days ago, announcing her collection was within. OH wondered how much she had had to do with the designing and production.

tidyskatemum Mon 15-Nov-21 15:16:21

I’m another one who has no idea who most of these supposed celebrities are. I must be an advertiser’s nightmare as I rarely take any notice of adverts, endorsed or otherwise. I regularly get YouGov surveys which will ask whether I have seen recent ads from various companies and the answer is generally ‘no idea’!

LuckyFour Mon 15-Nov-21 15:33:08

I'm not interested in anything connected to or being endorsed by a so-called celebtrity. I have my own style so don't need help from someone I don't know or who doesn't know me.
There are so many 'celebrities' on game shows too, 99% of them I've never heard of.

Hilarybee Mon 15-Nov-21 15:35:50

I read previous comments about not being influenced by celebrities to purchase perfumes, hair dyes etc., and thought that I agree that I am not influenced to buy those particular products. But then I had a thought ? bubble for Claudia winkleman and Head and shoulders and if I did have dandruff (‘I don’t’?) I’m fairly certain that I would buy some. I guess we’re all influenced to buy things in one way or another. Advertising is such a lucrative business, it must work

GeorgyGirl Mon 15-Nov-21 15:38:38

No, not influenced by celebrities at all, very few of them believe in what they advertise anyway.