Celebrity Endorsements

Rosie51

I don't think I'm influenced by celebrity endorsement, either for or against, but I suppose many must be or else the companies wouldn't pay them the big fees. Of course the best endorsement companies can get is the free one when, for example, Catherine is photographed wearing an item available on the high street which then sells out within days if not hours.

I agree with this.

Half the time I don't know who celebrities are, so don't recognise that they are endorsing things. That won't mean I'm not influenced though - what they wear or promote filters down into what is in the shops, and however much we might say that we know what suits us, and have out own style etc, we can only choose from what is available. Unless we live off-grid and wear home made 'vintage' style clothing we are being influenced whether we like it or not.

I'm far less likely to own things promoted by pouting young things than my daughter will be, just because of our respective age groups, but older 'celebrities' have an influence too. I'm thinking of Helen Mirren, Judy Dench, Julie Walters and so on.

Pantglas2

Some of the most prevalent ads at the moment are for gambling and it breaks my heart that famous sportsmen are promoting it.

The damage done to a lot of families by this ‘hobby’ is a hidden secret and there are many more wholesome things they could advertise if they need the income, which many don’t of course.

I totally agree. I am angered by people like Harry Redknapp and their ladish endorsement of what, for many, is a destructive addiction.

No I don't buy anything because it's endorsed by a celeb or influencer, because they're insincere & cringey. They've been paid to advertise the product and may not even use or wear it in real life otherwise. They put me off especially food influencers on instagram, urgh! A few perfectly arranged platters of food on white backgrounds, bits of wood and slate, fake flowers & bits of ingredients scattered around the table in between with random bits of cultery. They think it looks arty and fabulous, I think it looks pretentious, fake & scruffy, plus they're all doing it now so it's boringly old hat.

Another one here who would never be influenced by a “celeb” endorsement .

I never know who most of these celebrities are anyway.

In fact I do not see many adverts that include celebritites and when I read about some celebrity or another loosing £ millions in enedorsements for some misdemeanour or some new rising star signing up for £ million of endorsements I am usually left wondering what all these products are and where the endorsements are appearing.

I guess it must work or they wouldn't do it. However, I agree that I often don't recognise the celebrity so it is lost on me. Also I often miss the point of some adverts as they can be such convoluted productions - beautiful photography but no obvious message.

You are absolutely right rockgran, I can’t recognise the majority of so called celebrities nowadays, and most of the adverts are like pointless mini art house films. They’re all very pretty but two minutes after watching them you have no idea what the product is they were supposed to be advertising.
I expect someone is making a fortune creating these ridiculous story boards to pitch !
Bring back simplicity. Just show me a picture of a loaf and I can deduce it’s an advert for bread. Now we are forced to watch a convoluted nightmare of images we have to subject to lengthy analysis to discover what it is actually being advertised. Is it a watch ? A car ? Could it be a holiday or is it clothes ? And of course I’ll want to buy it because some talentless individual who is popular on a reality tv show (that exposes both their intellect and body parts that would be better covered up) endorses it.
Oh woe is me - whatever happened to those happy days of ‘don’t forget the fruit gums mum’ ?

we are in a gin club that Phillip Schofield has started endorsing

GillT57

Pantglas2

Some of the most prevalent ads at the moment are for gambling and it breaks my heart that famous sportsmen are promoting it.

The damage done to a lot of families by this ‘hobby’ is a hidden secret and there are many more wholesome things they could advertise if they need the income, which many don’t of course.

I totally agree. I am angered by people like Harry Redknapp and their ladish endorsement of what, for many, is a destructive addiction.

I agree and it followed him being in some tv show with one of his friends (a footballer?) who had a gambling addiction

Calistemon

honeyrose

Calistemon, is the perfume ad you’re talking about the Natalie Portman endorsed one? She pouts and says “what would you do for love?” at the end of the ad. Beautifully photographed and choreographed, but oh so cringey! ?

I'm not sure, they're all awful!

Just looked it up and it's Valentino and Lady Gaga singing in a posh frock in the countryside. As you do.
Who knew?
(Possibly everyone but me ?)

Apparently Lady Gaga is quite a well-known singer.

But does she wear that perfume or just sing and take the money?

Lady Gaga is in a film that has just been released called House of Gucci

She is in the most recent A Star is Born and it is well worth a watch, though both times I have watched it, it has made me cry

I don't believe for a moment that any of the slebs actually use or even like the products they advertise. And, as has been said, I also try and avoid anything that is advertised too ostentatiously - the cost is borne by the consumer at the end of the day.

My hairdresser always laughs at the hair colour adverts, just totally unbelievable that someone with the income of Davina McCall pops into Superdrug and buys a £10 hair colour to do by herself at home. Yeah right. Some celebrities actively put me off buying the product; I don't wish to be thought of as the type of consumer who will be influenced by the endorsement of someone like Kerry Katona. Didn't set food into Iceland for years due to that

JaneJudge - I think I’d trust your endorsement rather than PS’s ?

GillT57

My hairdresser always laughs at the hair colour adverts, just totally unbelievable that someone with the income of Davina McCall pops into Superdrug and buys a £10 hair colour to do by herself at home. Yeah right. Some celebrities actively put me off buying the product; I don't wish to be thought of as the type of consumer who will be influenced by the endorsement of someone like Kerry Katona. Didn't set food into Iceland for years due to that

I always thought Davina looked like she was wearing a wig in some of those ads

Does anyone wonder whether Gloria Winkleman actually uses Head & Shoulders shampoo? Her hair is impossibly shiny. Mine doesn’t look like that after using Head & Shoulders. ?

This starts from the top,Royals have been endorsing things for decades or more,royal warrants on allsorts of stuff then there the royal "patronage" of charities.If I saw a charity that thought having a royals name on its notepaper would influence me I'd laugh .Yet people apparently think its the thing to do.So all these celebs are just following on from there

I have yet to see a member of the RF on tv endorsing a product. A lot of well-off people, including celebrities, who have high profile get involved with charitable work and help raise money for the charity they are involved with. I have yet to hear that a charity sponsored anyone in any way to promote their cause.

Quite a lot of “grumpy old women” on here??.

I never know who these people are. I used to really enjoy the Support bday Times Style section but it is just as someone said sulky self absorbed actresses wearing ridiculous and often ugly clothes at mad prices.

We had a thread last week about the Queen's endorsement of Dubonnet.

She also endorses my local bakery, which does indeed make fabulous bread.

I have yet to see a member of the RF on tv endorsing a product.

news.sky.com/video/peter-phillips-queens-eldest-grandchild-in-chinese-milk-ad-11913948

I particularly dislike ‘celebs’ advertising funeral plans and equity release schemes - both rife on afternoon TV. To me it’s distasteful to see presumably well off people being paid for promoting products targeted at people who by definition are presumed not to have much spare cash.

It’s not the same, since it’s cruises, but I switch Classic FM off in irritation every time I hear Julie Walters promoting Saga cruises in that oh so cosily enthusiastic voice - especially when she says ‘our’ restaurants - it’s surely pretty obvious who’s talking, and I don’t suppose she’s actually become a Saga employee - apart from doing the ad, of course.

I don’t know why it irritates me so much, except that I suppose it’s disappointment - I’d have imagined her to be above that sort of thing. Which is daft, I know.

As for perfume ads, especially around Christmas, they seem to get more ludicrous every year and TBH I tend to find them good for a laugh. Celebrity endorsement would never encourage me to buy anything - rather the reverse.

I cannot believe the so called celebrities that advertise gambling sites.

Lucca

Quite a lot of “grumpy old women” on here??.

It's what keeps us happy

???