My DH used to work for JL. The staff were supposed to be regarded as 'partners' , not employees and used to be given a bonus each year as their share of the profits they had contributed to the company making. Well, that dropped off sharply a few years back, while management apparently continued to rake off more, at about the same time as these OTT adverts started up. So, I'm guessing the humble workers are missing out on their bonuses to fund this twaddle.