The suggestion that benefit claimants are scroungers, unemployed are workshy or were laid off because of their low productivity comes straight from the pages of The Daily Express, The Daily Mail, The Telegraph and The Sun, all of which condition their regular readers to support the Tory Party.
Varian I read the Daily Mail and, on occasion the Daily Telegraph, and I can only suppose that each paper brings out a special edition to sell to those who say they never read these papers, so that they can have their prejudices confirmed.
The only times you see any of the subjects you talk about in those papers, is , occasionally on the letters page. As for conditioning their readers to vote Tory! I have been reading the DT off and on since childhood and the DM for 30 years and I have never once voted Conservative, or even been tempted to do so, so they cannot be doing it very well.
Of course I do not agee with all their editorial positions and views, but that equally applies to The Guardian, the Times and the i. Of the others (Sun etc) I can offer no opinion because I do not read them.