shiny If you read all the posts on here, many have found that they can make the dudes sweat until the cows come home, but the men can't make them sweat, and the lightest touch is agony because of vaginal atrophy.
There are many creams, lubricants, medications and so on which try to ease the situation, but for some nothing works.
Then there are those whose partner, to whom they feel loyalty, has no interest in sex, however they are approached. You say "men" in the plural, but how about those who have committed themselves to only one man, and do not want to look for gratification elsewhere? Or those who would be homeless and unsupported if they are seen to be unfaithful, whatever their need for love?
You are 55, some GNers are a generation older than that, and are financially and emotionally dependent, and brought up to sexual reticence. Not easy to cast that all off.