The idea of holding a virtual party to remember Jo Cox wasn't just a marketing brainwave by GNHQ. Jo's husband, Brendan Cox, and the Jo Cox Foundation were organising and encouraging get-togethers all over the world to mark the anniversary of her death with a celebration of unity in her name. Churches and other organisations throughout Britain and round the whole world joined in and held get-togethers - Buenos Aires, Nairobi, Berlin, Brussels, Sarajevo, Geneva, New York, Beirut, Oslo, Sydney, Melbourne
www.churchtimes.co.uk/articles/2017/16-june/news/uk/more-in-common-than-divides-is-theme-of-gatherings-next-weekend-in-memory-of-jo-cox
www.facebook.com/jocoxmoreincommon/
The OP of the thread about the GN get-together said "This Sunday 18th June around midday we will be taking part in the nationwide celebrations, in honour of the late Jo Cox and her belief that we have #MoreInCommon. " For some posters to object to it and use it to divide was completely against that togetherness.