John Lewis Christmas Advert

I can’t see what on earth a dragon has to do with Christmas, but I guess that’s the point!

I think it’s lovely. The John Lewis Christmas ad is usually the standard by which the others are measured isn’t it, and this year’s didn’t disappoint.

I think it was a good idea for it to be a combined ad with Waitrose.

I think my grown up daughters will be getting a dragon in their stockings this year!

Surely everyone could see that Gaunt47 was joking???

Having said that it wouldn’t surprise me in the slightest if the permanently outraged are already demanding a grovelling apology from John Lewis about the lack of ethnic diversity in the ad.

I thought the advert was awful

I can't see it as relevant.
I suppose the dragon is meant to symbolize the UK.
But I don't think the narrative makes any sense

We didn't have Xmas trees inside in those days either.

It didn't make me feel anything.

It appears that a splinter group, the Dragons Protection League has been formed as a protest against the Society for the Protection of Dragons because they transferred the fee for participation in the JL ad to an offshore account. The FSA are investigating.

When I was in JL recently I overheard some staff members, clearly management, discussing their ad. They were very animated about it. Then one of them mentioned the cost and I almost commented, but walked by. It's an obscene amount of money spent to persuade us to spend OUR money.

What a wonderful gesture it would be if all the stores donated the money spent on ads to stock food banks over the Christmas period and beyond. Now wouldn't that be something? We may not need food banks at all.

Why has the other thread been deleted?

Lost on me, what’s the Christmas message ??
Did someone say 7 million, and people are homeless ! makes my heart bleed

Didn't it say at the bottom in tiny print' No dragons were harmed in the making of this film?' Gaunt LOL ?

I don't think the dragon symbolises anything pinkquartz I think its an amusing short story that makes a change from some of the other dross we see throughout the year. Its no more and no less than a cracking piece of marketing :-)

Welsh Dragons are traditionally renowned for setting the brandy alight on the plum pudding ?

I haven't seen it yet, and with a bit of luck it'll stay that way.

As if people need more encouragement to spend on things nobody needs.

N&G, I sort of liked PQ's idea of the dragon symbolising the UK: it was shown with its muzzle tied up!

It's not a spendy spendy sort of advert MissAdventure.

I'm sure, subliminally, it is spendy spendy though, gonegirl.

They wouldn't do it otherwise.

Have you watched it?

Oh you just said you haven't. Click on the link and have a look.

I suppose it is to get people feeling Christmassy so that they start spending, so perhaps you're right.

Nope.
Neither do I intend to.

You're missing a tre-eeeat.

Go on, go on go on.

It's not even December yet!

I love it. I wish my granddaughters were small again.

How much Ginny? Go on, do tell, how much did it cost??????????????????????

There is a football player who earns £7 m per month.

I won't be watching him either, because that's ridiculous.

Full of festive cheer, I am.

I must have a look

The other Christmas adverts are already driving me crackers - M&S grrrr, the family with four children who go off shopping for new decorations and baubles each year, others which are instantly forgettable

Grumpyoldwoman