John Lewis Christmas advert.

Really liked it thought it was very sweet and children would love it. Difficult to believe it cost £8 million though.

Call me off the chart but I don't like the idea of young chap meeting anything/anyone in the woods and keeping it secret from the family!?!

That thought crossed my mind too, Gabrielle

Was the alien supposed to be Jesus returning to earth? Or is this an allegory? After all, Jesus might be rather surprised to come back and find out just how people today are celebrating his birthday. (Not on the right date either, as far as we know.)
Mince pies? Glittery jumpers? What's that all about?

I think I'm over-thinking this

I loved it! It made me laugh and at the end I had tears in my eyes.

£8 million to make the advert? What an utter waste of money. Redundant JL workers, hungry children in this and other countries. What sort of a world do we live in? And what priorities are we making? Am clearly hugely out of touch with life today!

Why do they have to have a new video each year? What about recycling? The one with the animals on the trampoline is the best!

Anniebach

I don’t like it. I fell in love with Edgar 2019

Yes, I loved Edgar and based a few lessons on that advert with 10 year olds.

watched the ad completely unmoved - the john lewis ones don't seem to say christmas to me at all.
we all know that christmas ads are made to show the company's products and to sell them to consumers and these ads do this usually by trying to conjure up the feeling that if you bought everything from them then you'll have the most wonderful and magical christmas.
doesn't work for me unfortunately as i seem to be very difficult to sell to!

I never watch the John Lewis advert after hearing the amount of money spent on it. (I know the same is true of other companies but there is such a fuss made of the John Lewis campaign). I’m even more against the advert this year after John Lewis closed the Aberdeen store. There are now only two stores in the whole of Scotland.

I stopped supporting JL some time ago and I’m not about to change my mind.

It's OK but not exactly original, heavily based on ET. My all time favourite, which was so poignant at the time, is the Sainsbury's 2014 one. Another thing I do like about Sainsbury's is they respect Armistice Day, never air their Christmas advert before the 11th November.
www.youtube.com/watch?v=NWF2JBb1bvM

Gwenisgreat1

Why do they have to have a new video each year? What about recycling? The one with the animals on the trampoline is the best!

It certainly is! I would be very happy to have this ad recycled every year.Foxes and badgers and dogs on a trampoline....what’s not to like?
Mind you I also loved the little dragon that couldn't control his fire ( was that JL?)

Love Kevin the carrot hated the boxer dog ad.cant stand the rapping coke one, l think its coke disliked it that much cannot remember what it is advertising!

Ginpin

Anniebach

I don’t like it. I fell in love with Edgar 2019

Yes, I loved Edgar and based a few lessons on that advert with 10 year olds.

Ah yes, the dragon was called Edgar, I had forgotten that.
It was a lovely ad but bittersweet as my DGS was/is different, and never invited to a birthday party or a Christmas one either.

I love all things Christmas so look forward to the Christmas ads. Never saw anything remotely Christmassy in this one, particularly not an alien ? eating a mince pie foil! I felt as if it was an 'Emperor's New Clothes' ad - being hoodwinked by knowing we 'ought' to like it. And a small child alone in the woods - how is that ever going to happen these days? JL closed our local store anyway, and all the family decided never to buy from JL again, so the ad is a waste of money in many more ways than one. Yes, save the Christmas ad production money in 2022, put it towards real charitable causes, and recycle the best ads of the past.

Loved it! For those who don't understand, the Christmas theme is welcoming others, extending love and care towards others.

I think we do understand what Christmas is about, Rabbitgran.

However, any Christmas advert, including this one, is cynical commercialism, encouraging people to spend.
John Lewis care less and less about their customers and their staff.

Not impressed at all with John Lewis ad why do they make such depressing ads its Christmas a time to be joyful

I do like the Ikea ad with the buff teddys I would love one of those so cute.

Ginpin

Anniebach

I don’t like it. I fell in love with Edgar 2019

Yes, I loved Edgar and based a few lessons on that advert with 10 year olds.

I loved Edgar too. He’s still a screensaver on my phone ?

Rosie51

It's OK but not exactly original, heavily based on ET. My all time favourite, which was so poignant at the time, is the Sainsbury's 2014 one. Another thing I do like about Sainsbury's is they respect Armistice Day, never air their Christmas advert before the 11th November.
www.youtube.com/watch?v=NWF2JBb1bvM

Yes, Rosie51 - I appreciate Sainsburys holding back their campaign until after Remembrance Day too and agree that the advert you link to is the best ever.

Though I suppose it’s time to stop fast forwarding through the adverts to see the Christmas offerings. I’ve just watched the JL one and found it quite touching. I like a bit of sentimentality at Christmas (and don’t care for the trampolining animals).

I never watch ANY adverts on tele. Record any programmes on channels which have adverts. so I can just fast forward these. Each year I hear about the JL advert, but have never watched any of them.

The only exception I ever made to this rule was three years ago with the Iceland Orangutang one. Brilliant. Would hope they just keep on using that year on year. And so relevant at the moment.

I don't like it. If it doesn't bring a teat to my eye it's not for me

I loved it but like many here it has absolutely zero impact on whether I would shop with them or not.

Soon wiped the Christmas smile off that little girl's face once Boxer started jumping about.

NanaandGrampy

I loved it but like many here it has absolutely zero impact on whether I would shop with them or not.

I must have shopped at JL three times in my life. We’ve only just got one within striking distance fairly recently, still an hour away by bus. And another half an hour to Waitrose, who don’t deliver here either. We’re obviously not posh enough.

I always look forward to the Christmas adverts though.