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Everyday Ageism

Eureka! I have discovered the cloak of invisibility!

(84 Posts)
Aely Tue 30-Sept-25 22:29:38

I was just amusing myself by reading some now defunct threads on this forum and an incident some years ago came to mind. I was in Halfords. The shop was busy and the queue at the inquiry counter was similar to that of a Pub, spread sideways and 2 or 3 deep. I eventually got to the front, directly in front of an assistant. I stood there while he gestured to and dealt with those people on either side of me. When he looked straight over my head and asked the man behind me how he could help, that is when I threw up my arms and called out the above.

It went quiet. There were embarassed faces. And he said "Er, I assumed you were with somebody because, er..." I commented that I might be old, but amazingly I was still able to shop without a keeper. I actually wanted some help regarding an electric bike. I was contemplating buying one (a stiff right hip was making pedalling difficult) but needed to check if they had any smaller models as I have short legs. As it happened, they didn't, but his attitude could have cost him a £1,000 sale. {Eventually, a couple of years later and having failed to find a suitable bike I had to settle for a mobility scooter}.

Aveline Fri 03-Oct-25 12:12:53

That's probably because people haven't read all the posts. Don't take it personally

NotSpaghetti Fri 03-Oct-25 12:26:00

I'm sure men can experience forms of negative bias - not just women.

​In female-dominated retail/service places I'd think a man might be ignored or treated as an outsider - maybe stores for women's clothing, cosmetics, or at childcare or primary school education meetings maybe (though this is less about being ignored as a customer and more about professional bias).

​In high-end or specialized retail any customer, regardless of gender, can be ignored or treated dismissively if the sales staff perceives them (often based on appearance or age) as not in their "demographic".
This might be that they don't "look like" they have the funds or don't appear to have a "serious intent to purchase" whatever high-status items are being sold... This is a class/status bias I know but men who don't fit the expected "wealthy buyer" stereotype could experience it.

​Both men and women may be ignored due to overworked or inattentive staff, or aggressive sales tactics focused on high-value sales.

I think men do feel ignored - just not as much.

Aveline Fri 03-Oct-25 13:24:41

Years ago I worked in a posh department store. Credit and debit cards were just coming in and we're not common. If a customer wanted to pay by card I had to phone 'accounts' and would be asked what they looked like/ were wearing etc. Turns out a sheepskin coat got the seal of approval!
We used to get lots of travelling people in buying the most expensive gold plated china but they paid in cash peeled off from huge rolls.

Oreo Fri 03-Oct-25 14:44:54

I just asked DP if he ever felt ignored when out and about and he looked at me as if I was going crazy.😄

Magenta8 Fri 03-Oct-25 14:52:01

NotSpaghetti I am sure men can experience forms of negative bias - not just women.

I used to take DD to baby swimming and there was one dad there, all the rest were mums. I was older than all the other mums and I was the only person who ever spoke to him.

Allira Fri 03-Oct-25 17:33:13

Aveline

Years ago I worked in a posh department store. Credit and debit cards were just coming in and we're not common. If a customer wanted to pay by card I had to phone 'accounts' and would be asked what they looked like/ were wearing etc. Turns out a sheepskin coat got the seal of approval!
We used to get lots of travelling people in buying the most expensive gold plated china but they paid in cash peeled off from huge rolls.

Turns out a sheepskin coat got the seal of approval!
😁
One of the first things on my shopping list when I first started work was a sheepskin coat! They were very 'in' back then. However, I didn't have a debit or credit account, just a cheque book.
The second item on my list was driving lessons.

Aely Fri 03-Oct-25 19:08:45

Definitely to do with Ageism, (but discrimination against the young), when I was 18 or maybe 19, I went to Marks & Spencer (no such thing as M&S back then) to buy a pair of smart, soft leather gloves. They were expensive, over £2, so I wrote a cheque. The hoity toity Sales Supervisor saw the assistant accepting the cheque and pounced. She demanded to know how come one such as I even had a chequebook. It had to have been stolen or something. This was just before Barclaycard and subsequent credit/cheque guarantee cards were introduced (with a limit of £30). I was furious and demanded to see the Manager. She replied that was what she also had in mind as she thought he should call the Police.

I saw the Manager (a middle-aged man in those days, of course). He was polite and friendly and just asked me where I worked. I told him. He apologised and told the Sales supervisor to do the same and go and complete the purchase. She did, but if looks could kill, I would have dropped dead on the spot.

AuntieE Sat 16-May-26 14:27:21

Invisibility is one of the more infuriating aspects of widowhood!